A Real Talk about Fake Pills with Ed Ternan, Founder of Song for Charlie
Director for Counter Narcotics Technology
After the sudden loss of their son Charlie to a counterfeit Percocet pill that contained illicit fentanyl, Ed and Mary Ternan created Song for Charlie with one goal: to bring awareness to counterfeit prescription pills sold online targeting young people. Ed Ternan believes the best way to address the problem is to reduce the demand for prescription meds by offering healthier alternatives for managing stress. The Ternans are also determined to cut through the misinformation that exists about pills and educate the most vulnerable group - young people between the ages of 13-24 - in messaging and campaigns that resonate with them.
Join us as we discuss:
The use of social media by drug traffickers to target young people
The influence of cultural narratives, such as the glamorization of drug use in music and by influencers